英検準1級要約仕事・経済
近年、企業は商品を販売することだけに重点を置くのではなく、顧客に熱心なファンになってもらうことで、感情的なつながりを築こうとしています。
In recent years, companies have been trying to build emotional connections with customers by encouraging them to become dedicated fans, instead of focusing only on selling products. Such a business strategy is called fandom marketing, and it has gained attention. Through online communities and social media, fans can interact not only with companies but also with one another. Many businesses see fandom marketing as an effective way to build long-term relationships with customers.
60〜70語 · プリントあり
