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英検準1級要約仕事・経済

近年、企業は商品を販売することだけに重点を置くのではなく、顧客に熱心なファンになってもらうことで、感情的なつながりを築こうとしています。

In recent years, companies have been trying to build emotional connections with customers by encouraging them to become dedicated fans, instead of focusing only on selling products. Such a business strategy is called fandom marketing, and it has gained attention. Through online communities and social media, fans can interact not only with companies but also with one another. Many businesses see fandom marketing as an effective way to build long-term relationships with customers.

60〜70語 · プリントあり

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英検準1級要約仕事・経済

高齢化が進む多くの社会では、働き続けたいと考える高齢者が増えています。

In many aging societies, the number of older people who wish to continue working has been increasing. As life expectancy rises and birthrates decline, governments are facing serious labor shortages. In response, attention has been given to introducing reemployment support programs for older people. These programs aim to help seniors return to the workforce after retirement by providing job matching, training opportunities, and flexible working conditions.

60〜70語 · プリントあり

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英検準1級要約仕事・経済

多くの国では、政府が従業員に認められる残業時間の上限を定めています。

In many countries, governments limit the number of overtime hours that employees are allowed to work. These rules are intended to prevent excessive workloads and protect workers. However, because of labor shortages, some business groups argue that the restrictions are too strict, especially during busy periods. As a result, some governments have relaxed overtime regulations so that employees can work longer hours when necessary.

60〜70語 · プリントあり

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英検準1級要約仕事・経済

多くの正社員は週5日働いていますが、一部の企業では週4日勤務を試験的に導入しています。

Most full-time employees work five days a week, but some companies are experimenting with a four-day workweek. Under this system, workers may keep the same salary while reducing the number of working days, or they may work longer hours on each of four days. Companies usually reorganize meetings, deadlines, and customer service so that important tasks can still be completed.

60〜70語 · プリントあり

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